SOCIAL MEDIA MARKETING
One of the most critical parts of any social media campaign is to share the right ideas and content, and to do it consistently. To do it right takes an enormous amount of dedication. Instead of trying to defeat the steep learning curve, save time and effort by letting us handle your social media messaging for you! We already know all the ins-and-outs, so let us do what we do best while you focus on running your business.
We will optimize your business pages and help your brand show its best public face. This includes implementing a company bio, cover photo, corporate logo, links to your website and other social media platforms, and your phone number. The cover photo shows up in other people’s feeds when a follower of yours “likes” your Facebook post or retweets your message, so it acts as a “brand billboard” that puts your brand in front of thousands of new eyes. Links to other social platforms give you an opportunity to engage further with fans, and a link to your site draws new leads a step further into your sales funnel.
We find trending and engaging content related to your industry and share it with your social audience via posts on Facebook, Twitter, and LinkedIn. Once your page is set up, we will deliver these posts to you biweekly. You will have two days to approve or reject them before they go live. The types of curated content we provide include relevant, informative, and entertaining articles, infographics, and statistics created or assembled by other people. Curation is a terrific way to maintain consistent audience engagement without having to spend time and money continually developing content. Let others do the grunt work; you can sit back and reap the rewards (But don’t worry! The creators don’t mind; they benefit from the exposure).
Branded Social Posts
We create monthly posts that are specific to your business, such as quotes, promotions, website links, blog links, or company photos. Branded content is an ideal way to showcase your brand and support your brand image. It appeals to loyal followers, and encourages them to become repeat customers. It also provides a “inside look” at your company, which piques the interest of new or potential customers to learn more.
Facebook ads will help build brand awareness through impressions as well as drive additional traffic to your Facebook page. Your Facebook ad monthly budget is based on the program you have selected. Facebook’s algorithm and user data let you narrowly target your audience. Moreover, Facebook ads are extremely flexible. You can change ads week to week, or perform A/B testing to find out what approaches do and do not work. You can also reach audiences on the go who engage on Facebook’s mobile app. In addition to these factors, the insights you can get from Facebook’s metrics—page performance, engagement metrics, audience demographics, etc.—are truly indispensable.