What Larger Companies Can Learn from Smart Startup Marketing

"Digitally native" companies—those that began online and rely primarily on digital channels for engagement and sales—are particularly adept at leveraging data to boost their customer bases. Some larger, longer-established businesses are beginning to take note.

https://www.emarketer.com/Brief/Larger-Companies-Looking-Digital-Startups-Customer-Acquisition-Lessons/5500978