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CONTENT MANAGEMENT

Many sites have thousands of pages of content. Ensuring that the content you create is on strategy is the first step. Our content managers take your content one step further, ensuring the blogs, videos, white papers, case studies, and more are distributed to the right audience, at the right time, across multiple channels.

To begin, we analyze your existing content and classify it based on where it falls within the buying cycle, its emotional appeal, and whether it’s speaking to your targeted buying personas (determined during our market research). Using this information, we can identify areas that need improvement and recommend edits, rewrites, or additional content creation from scratch.

Based on our recommendations, gathered through market research and content analysis, we create a customized, detailed editorial calendar that maps out what content—original and repurposed—will be served up to each persona over time. Content calendars can deliver recommendations based on personas, verticals, channels, and more. We will help manage the life cycle of your content—from launch to retirement—and maximize your investment. Our content managers can support your team through the workflow and governance of content throughout your organization. We’re adept at coordinating reviews, approvals, and invention of solutions to fill the gaps when a particular piece of content is stuck in the review process.

CONTENT STRATEGY: CREATION & MANAGEMENT

Many sites have thousands of pages of content. Ensuring that the content you create is on strategy is the first step. Our content managers take your content one step further, ensuring the blogs, videos, white papers, case studies, and more are distributed to the right audience, at the right time, across multiple channels.

To begin, we analyze your existing content and classify it based on where it falls within the buying cycle, its emotional appeal, and whether it’s speaking to your targeted buying personas (determined during our market research). Using this information, we can identify areas that need improvement and recommend edits, rewrites, or additional content creation from scratch.

Based on our recommendations, gathered through market research and content analysis, we create a customized, detailed editorial calendar that maps out what content—original and repurposed—will be served up to each persona over time. Content calendars can deliver recommendations based on personas, verticals, channels, and more. We will help manage the life cycle of your content—from launch to retirement—and maximize your investment. Our content managers can support your team through the workflow and governance of content throughout your organization. We’re adept at coordinating reviews, approvals, and invention of solutions to fill the gaps when a particular piece of content is stuck in the review process.

We’re in the midst of a content revolution. Hashtag campaigns have become as compelling as slogans, and a new follower is as precious as a fresh lead is. In fact, as of last year, nearly 90 percent of organizations are now marketing with content—going beyond traditional sales pitches by publishing relevant information, ideas, and entertainment that customers will value. Brand publishing allows companies to react in real time, provide increased transparency to customers, and strengthen brand identity at a fraction of the time and cost of traditional marketing.

 

While technology and the web are rapidly growing and evolving, consumers become increasingly savvy and fickle with their attention spans. We get it, and we’re prepared. We think beyond mere tools and tactics and unite meticulous market research with competitor analysis to create detailed user flows and information architecture, which efficiently drives consumers to designated conversion points.


Our strategy isn’t limited to the initial website build, either. After site launch, we routinely perform audits to identify underperforming pages and/or page elements. Using both proprietary and third- party tracking and data analysis tools, we are able to continually improve our clients’ conversion rates, traffic, and usability.
 

See how strategy fits into the bigger picture. Contact us to learn how we can help you build out your content strategy.

Click on our live chat app below, email us at marketing@brandegy.com, or call us at 801.900.7044.