We often get asked what the difference between marketing and branding is. What is often lost in the question is what is a brand strategy. Marketing is your message. Your brand is who your prospects and customers believe it to be. Branding is a concept that extends well beyond the marketing of “brand name.” A company’s brand represents their market identity—who they are, what they do, what kind of quality they provide, their reputation for trustworthiness, and much, much more.
By definition, brand strategy is a long-term plan for the development of a successful brand in order to achieve specific goals. Branding is one of the most important aspects of any business, large or small, retail or B2B. An effective brand strategy gives you a major edge in increasingly competitive markets. Creating a brand strategy doesn’t have to be complicated but it does need to be comprehensive. Your brand strategy will reinforce your positioning in the market. Branding