"Digitally native" companies—those that began online and rely primarily on digital channels for engagement and sales—are particularly...

Today is quite unprecedented for most organizations. Unfathomable amounts of data are being collected, collated, and categorized (in...

U.S. Hispanics use social networks differently than the typical U.S. population. Their unique behavior is best observed on Facebook....

We often get asked what the difference between marketing and branding is. What is often lost in the question is what is a brand strategy....

By definition, brand strategy is a long-term plan for the development of a successful brand in order to achieve specific goals. Branding...