"Digitally native" companies—those that began online and rely primarily on digital channels for engagement and sales—are particularly adept at leveraging data to boost their customer bases. Some larger, longer-established businesses are beginning to take note.

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Today is quite unprecedented for most organizations. Unfathomable amounts of data are being collected, collated, and categorized (in real-time) on prospect and customer behavior. While this is exciting to many it also presents a huge challenge for marketers. Although m...

U.S. Hispanics use social networks differently than the typical U.S. population. Their unique behavior is best observed on Facebook. They’re using it to keep in touch with each other and keep up to date on the day-to-day happenings of their lives no matter where they m...

We often get asked what the difference between marketing and branding is. What is often lost in the question is what is a brand strategy.

Marketing is your message. Your brand is who your prospects and customers believe it to be.

Branding is a concept that extends well b...

By definition, brand strategy is a long-term plan for the development of a successful brand in order to achieve specific goals.

Branding is one of the most important aspects of any business, large or small, retail or B2B. An effective brand strategy gives you a major ed...